The period of everyone’s life that goes from 21 to 35 is a very important and unique one, and it’s filled with major decisions that need to be taken and questions that need to be answered.
Budweiser is also renowned aas “the heavy one”. So, in opposition to Bud Light, Budweiser stands brave as “Bud Heavy, the bear of the heavy ecisions”. Need a push to take a major choice? We’ll be there, ready to help you every time.
We took the most common thing used by people to make decisions, the coin flip, and turned it into our own unique game forging a series of exclusive bottle cap ready to help our Buds in need. On one side of the cap there is a line, different and opposite to the one on the other side. You’re expressing your worries to a friend in a bar, but you can’t find a solution? Go ask for a Budweiser: open it, flip the cap, and see what comes out of it. If you don’t like the outcome, well, probably you already knew the answer and we are glad we helped you anyways.
Budweiser stands out as a brand for it’s attention and care for the planet, using 100% renewable electricity to brew it’s beers. A bottle cap is the hardest part of the bottle to recycle and for this reason it’s much better to use it alternatively.
For our true lovers or for the very indecise people, we created a limited edition pack containing different “Heavy decison Budweiser”. This way you can gift it as a present or buy it for yourself to come up with that heavy choice you keep mulling over.
